HSBC Supports Crocs Gives Back 2010

The world's local bank

HSBC SUPPORTS "CROCS Gives Back 2010"
** A premium footwear shopping phenomenon **
** Involved more than 250 underprivileged children to get their first Crocs **

HSBC supports CROCS promotion program “Crocs Gives Back 2010” by offering a special promo up to 70% discount for CROCS lovers. This program was held from 15-19 March 2010 at The Hall 8th Floor, Senayan City. On the first day, HSBC gave opportunity to HSBC Premier and Platinum card holders with their three colleges or their family to be the first to enjoy the preview sale. As continuation from last year program, this year Crocs had include a charity element in it, as Crocs and HSBC gave free shoes for 250 underprivileged children from several NGOs in Jakarta. Launching ceremony was done today and attended by Freddie Beh, Chief Creative Officer PT METROX LIFESTYLES and Andrie Darusman, SVP Marketing Brand Development HSBC Indonesia

Andrie Darusman, SVP Marketing Brand Development HSBC Indonesia said: “Following the latest trend, the need for a comfortable yet fashionable foot wear had been increased, especially for urban citizen like Jakarta. Crocs have been recognized more than just a brand; it is a fashion phenomenon. This year, we are delighted to once again support Crocs promotion “Crocs Gives Back 2010” as part of our ongoing commitment to bring the best services to our valued customers. One of the additional service is the opportunity for HSBC premier and Platinum to enjoy Preview Sale on first day before opens for public.

Freddie Beh, Chief Creative Officer PT METROX LIFESTYLES, said: “Crocs is not only a comfortable shoes but also fashionable. This year, “Crocs Gives Back 2010” offers different value compare to the previous program, as we include charity element to this program. A side from building up our concern to people around us, the charity also demonstrates our commitment to the society wherever we operates, as part of our corporate sustainability.”

In this program, Crocs gave discount up to 70%, while HSBC offer extra additional 15% discount for every transaction that use HSBC credit card or debit card.

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For further media enquiries please contact:
Andrew Hallatu : +6221 3040 5382 / 0818 077 18 202; andrewhallatu@hsbc.co.id
Devi Kusumaningtyas: +6221 3040 5394/ 0817 9947 935 or email to: devikusumaningtyas@hsbc.co.id

Notes to editors:

1.	HSBC Holdings plc The Hongkong and Shanghai Banking Corporation Limited
	The Hongkong and Shanghai Banking Corporation Limited is the founding and a principal member of the HSBC Group which, with over 8,000 properties in 88 countries and territories and assets of US$2,364 billion at 31 December 2009, is one of the world’s largest banking and financial services organisations

2.	HSBC in Indonesia
	HSBC has operated in Indonesia since 1884. It now provides personal financial and corporate banking services through 115 outlets, spread through out 10 major cities: Jakarta (World Trade Centre, Pondok Indah, Kebon Jeruk, Sentral Senayan, Pluit, Kelapa Gading, Mangga Dua, Wisma 46, Melawai, Sunter, BSD, Gajah Mada, Plaza Kuningan, and Talavera), Surabaya, Medan, Bandung, Semarang, Solo, Batam, Bogor, Tangerang, and Depok. HSBC is a leading provider of personal financial services, corporate, commercial banking, institutional banking, treasury capital markets and Amanah Syariah services in Indonesia

3.	Crocs
	It all started when three Boulder, Colorado based founders decided to develop and market an innovative type of footwear called Crocs™ Shoes.Originally, Crocs™ Shoes were intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole. By 2003, Crocs™ Footwear had become a bona-fide phenomenon, universally accepted as an all purpose shoe for comfort and fashion.From 2003-2004 Crocs, Inc. focused on accommodating our remarkable growth while maintaining control. We have expanded our product line, added warehouses and shipping programs for speedy assembly and delivery, hired a senior management team and acquired Foam Creations, Inc.Today, Crocs™ Shoes are available all over the world and on the internet as we continue to significantly expand all aspects of our business. Crocs available in Concept Stores in Jakarta, Bandung, Surabaya and Bali. Despite our rapid success, we still stand behind the core values of Crocs™ Footwear. We are committed to making a lightweight, comfortable, slip-resistant, fashionable and functional shoe, which can be produced quickly and at an affordable price to our customers.